Existing and new start-ups are welcome to join, with the chance to gain new skills during the lockdown period.

On Tuesday 24 November and 1 December, from 8 to 9am, there will be a two-part workshop on business planning.

The sessions will draw upon national and local case studies and concentrate on some of the many promotional planning options and resources available including using social media, open days, extended opening hours, special offers, creating an online channels and collaboration with other retailers.

Councillor Ian Kettle, cabinet member for economic regeneration, said:

"Dudley Council is committed to doing all we can to help local businesses throughout the pandemic and we are pleased to be offering these free online sessions.

"We know these are incredibly difficult times for businesses, but we also believe that with the right help and support some of the challenges faced by the retail sector can be turned into opportunities to diversify and grow."

On Wednesday 25 November there will also be a social media marketing workshop. Running from 8.30 to 10am, the interactive webinar will provide individuals and businesses with useful tips and hints to market their skills and businesses using social media. Trainer and business builder Lynne Thomas will show participants how to use social media effectively to boost engagement and attract client attention.

People can find out more and reserve a place online for the workshops.

Meanwhile, grants of up to £3,000 are available to businesses who have had to close because of the national lockdown. The amount businesses can apply for depends on the rateable value of the premises. It is the latest in a series of financial packages, adding to the £100million worth of support the council has given to more than 5,000 businesses so far this year. More information on applying is available online